England\u2019s national day is a strange one, celebrating a saint who, if he existed at all, had nothing to do with this country. The stories say he was a Roman soldier from what\u2019s now Turkey who was put to death for being a Christian, and his selection as England\u2019s patron saint was for complex reasons.<\/p>\n
The one thing everyone knows about St George is that he slew a dragon. The legend, which has also been told about numerous others, tells that a princess was offered to placate a fearsome dragon, but St George arrived in the nick of time, fought and killed the dragon, and rescued the princess.<\/p>\n
The Dragons of Business<\/p>\n
Any business, especially an SME, faces numerous dragons in its attempts to make its mark in a highly competitive field. Cashflow and human resources can be tricky, dangerous dragons, but the really big, fearsome one is finding customers in a highly competitive field.<\/p>\n
It\u2019s all very well for large corporations, who have entire departments for each part of the business, one of which does nothing but tackle this conundrum. If you only have a handful of employers, or even just yourself, it isn\u2019t so easy.<\/p>\n
Where To Find Customers<\/p>\n
It really depends on what your business is, and who you\u2019re aiming to sell to. If you\u2019re in retail, that could means you have a shop on a reasonably busy street. You still need to persuade people to walk through your door, though, rather than the door of another shop. In any case, you may not have a shop \u2014 a good deal of retail is done online.<\/p>\n
If you\u2019re offering a service, particularly a business-to-business service \u2014 printing or web design, for instance \u2014 it\u2019s even harder. Your potential clients have to know you\u2019re there before you can start trying to convince them you can offer a better service than your rivals. And, if you don\u2019t find a way of making them see, it\u2019s just like a great big dragon blocking the way.\u00a0\u00a0Here at the\u00a0Resource Centre we are continually promoting our clients, letting others know exactly what they can offer.<\/p>\n
Get Rid of Those Dragons<\/p>\n
If you\u2019re a one-man-band, or even have a couple of employees, the chances are you\u2019re very good at what you do, and that\u2019s what you want to concentrate on. You need someone else to find you potential customers \u2014 and it just so happens that\u2019s what\u00a0we do.<\/p>\n
We\u00a0don\u2019t claim to be\u00a0knights in armour, let alone\u00a0 saints, but maybe\u00a0we can slay one or two of the dragons threatening your business.<\/p>\n
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