{"id":449,"date":"2017-02-22T16:40:14","date_gmt":"2017-02-22T16:40:14","guid":{"rendered":"http:\/\/www.theresourcecentre.co.uk\/?p=449"},"modified":"2017-02-22T16:40:14","modified_gmt":"2017-02-22T16:40:14","slug":"what-have-pancakes-to-do-with-forward-planning","status":"publish","type":"post","link":"https:\/\/www.theresourcecentre.co.uk\/?p=449","title":{"rendered":"What Have Pancakes to Do with Forward Planning?"},"content":{"rendered":"<p><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: #000000;\">The last day of February this year is Shrove Tuesday, popularly known as Pancake Day. It\u2019s a movable feast, sometimes in February and sometimes in March depending on the date of Easter, and traditionally marks the last day of indulgence before the fasting of Lent begins.<\/span><\/span><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: #000000;\">\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: #000000;\">In Britain, we rather quaintly mark Shrove Tuesday by eating pancakes, a tradition arising from using up ingredients forbidden during Lent. Elsewhere, the French Mardi Gras (Fat Tuesday) and the Italian Carnivale (Farewell to Meat) tend to be celebrated more boisterously, but the principle\u2019s the same \u2014 one last fling before the lean times start.<\/span><\/span><\/p>\n<p><span style=\"color: #2e74b5; font-family: Calibri Light; font-size: large;\">Lean Times<\/span><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: #000000;\">\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: #000000;\">Set periods of fasting, such as Lent or Ramadan, are easy to plan for, but lean times in business are harder. And make no mistake, they will happen, even to the most successful company. Ultimately, we have no choice but to depend on other people for our income. We can be proactive in winning business and ensuring we get paid, of course, but it\u2019s always someone else, private customer or company, who has to say yes.<\/span><\/span><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: #000000;\">\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: #000000;\">Our business may be subject to seasonal fluctuations. Obviously, if we concentrate on something like Christmas gifts, this is only to be expected, but many businesses have traditional low periods during the year, often due to customers\u2019 fluctuating cashflow.<\/span><\/span><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: #000000;\">\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: #000000;\">We can also be subject to wider and longer-term issues. Any company connected to the construction industry, for example, will be affected by the housing market, which in turn will be affected by mortgage interest rates and ultimately by the overall state of the economy.<\/span><\/span><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: #000000;\">\u00a0<\/span><\/span><\/p>\n<h2><span style=\"color: #2e74b5; font-family: Calibri Light; font-size: large;\">Planning for Lean Times<\/span><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: #000000;\">\u00a0<\/span><\/span><\/h2>\n<p><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: #000000;\">With the exception of choosing a naturally seasonal market, none of these are factors we can control. It\u2019s obviously vital not to blow our entire boom-time budget, but to keep some of it back for when leaner times come.<\/span><\/span><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: #000000;\">\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: #000000;\">Just as important is a marketing strategy that allows for lean times as well as good times. When business is rolling in, it\u2019s very tempting to feel we don\u2019t have time for marketing activities, whether networking, Google Ads or chasing leads, but this is looking at marketing the wrong way.<\/span><\/span><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: #000000;\">\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: #000000;\">Whether times are good or bad, we\u2019re marketing not for now but for the future. Of course, we may get lucky \u2014 a lead we chase could offer a contract on the spot, or we may run into someone at a networking event just when they need our service. Generally speaking, though, the fruits of marketing belong to the future \u2014 perhaps to the lean times. And that\u2019s just when we need them. Enjoy your pancakes!<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The last day of February this year is Shrove Tuesday, popularly known as Pancake Day. 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