{"id":513,"date":"2018-10-11T14:04:04","date_gmt":"2018-10-11T14:04:04","guid":{"rendered":"http:\/\/www.theresourcecentre.co.uk\/?p=513"},"modified":"2018-10-11T14:04:04","modified_gmt":"2018-10-11T14:04:04","slug":"shedding-the-leaves-moving-your-business-from-summer-to-winter","status":"publish","type":"post","link":"https:\/\/www.theresourcecentre.co.uk\/?p=513","title":{"rendered":"Moving Your Business from Summer to Winter"},"content":{"rendered":"<p>Autumn\u2019s here \u2014 and it only seems like five minutes since we were looking forward to summer. Give or take a few rainy bits, we\u2019ve had a glorious summer, and I hope you enjoyed it as much as I did.<\/p>\n<p>Businesses can be seasonal, too. Whether or not their seasons have anything to do with the weather, it\u2019s important to pay attention to them and respond to their different needs.<\/p>\n<h2>What Did You Do This Summer?<\/h2>\n<p>Summer is often a time when businesses mark time, especially over the school holidays. You may have distractions, including going on holiday or day outings (and if you don\u2019t, maybe you should be looking at your work-life balance). And that will also be true of your employees, if you have them.<\/p>\n<p>Of course, there are businesses where summer means \u2018all hands on deck\u2019 \u2014 anything to do with tourism or outdoor events, for instance. In general, though, early autumn is a time to reflect on the plans you put on hold over the summer, or maybe the issues that came up which you set aside to deal with later.<\/p>\n<p>This is later.<\/p>\n<h2>Sweeping Up the Leaves<\/h2>\n<p>The business world sometimes seems like something out of the Alice books \u2014 you have to run as fast as you can just to stay still. Things change, and certainly if you\u2019ve had your mind on the beautiful weather over summer, the changes you need have probably stacked up. They might be outdated technology, unproductive marketing techniques, or even unprofitable customers.<\/p>\n<p>It can be scary to let go of familiar things, but it\u2019s an essential first step if you want to change for the better. If, for instance, you\u2019ve identified that your marketing strategy isn\u2019t bringing you the business it should, you can channel the energy you built up over summer into formulating a better one, and then let the old system go. It\u2019s just fallen leaves to be swept up.<\/p>\n<h2>Winter Is Coming<\/h2>\n<p>Winter can have its dreary side \u2014 I wonder how many of us will be working hard to get our tax returns done in January. But it also offers the excitement of the Christmas season, and that can offer endless opportunities to businesses. Maybe you\u2019re offering products that could sell well at Christmas. Or maybe you\u2019re offering services those companies will need.<\/p>\n<p>Either way, now is the time to start your marketing push in earnest to take advantage of these opportunities. Feel free to <a href=\"http:\/\/www.theresourcecentre.co.uk\/staging\/contact-us\/\">get in touch with me<\/a> if the Resource Centre can help with that.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Autumn\u2019s here \u2014 and it only seems like five minutes since we were looking forward to summer. Give or take [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":520,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Moving Your Business from Summer to Winter - The Resource Centre<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moving Your Business from Summer to Winter - The Resource Centre\" \/>\n<meta property=\"og:description\" content=\"Autumn\u2019s here \u2014 and it only seems like five minutes since we were looking forward to summer. 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