{"id":536,"date":"2019-03-05T12:13:39","date_gmt":"2019-03-05T12:13:39","guid":{"rendered":"http:\/\/www.theresourcecentre.co.uk\/?p=536"},"modified":"2019-03-05T12:13:39","modified_gmt":"2019-03-05T12:13:39","slug":"dont-forget-your-data","status":"publish","type":"post","link":"https:\/\/www.theresourcecentre.co.uk\/?p=536","title":{"rendered":"Don\u2019t Forget Your Data"},"content":{"rendered":"<p>All businesses need accurate data, especially about actual or potential customers, in order to develop marketing strategies.<\/p>\n<p>However, the data you hold about people, especially the people you\u2019re trying to convert into customers, is far more strictly policed now than it was just a year ago. So how do you make sure you have the data you need without falling foul of GDPR?<\/p>\n<h2>Why Might Your Data Be Out of Date?<\/h2>\n<p>The business world you move in isn\u2019t a static one. Micro-businesses come and go: perhaps the owner gets interested in something different, and starts a new business, or maybe they conclude that running a business isn\u2019t for them. In a larger company, people come and go \u2014 perhaps including your contacts.<\/p>\n<p>This may mean that the email or phone number you have no longer exists, or that the person on the other end doesn\u2019t know who you are \u2014 so you have to start again from scratch. Or it may mean that you\u2019re trying to market to someone who no longer needs your services. All a waste of time and money.<\/p>\n<h2>Keeping Your Data Up to Date<\/h2>\n<p>Even if you have a sophisticated database, such as a CRM system, it\u2019s not enough to leave it just sitting there. You can do a number of things to make sure you have the latest data.<\/p>\n<p>You can ask people for as many points of contact as possible, whether alternative phone numbers and emails or social media links. It helps if they get something back for taking the trouble of providing this \u2014 a voucher, perhaps, or a piece of advice exclusive to these people.<\/p>\n<p>Removing bad data can go hand in hand with reaching out to your contacts on a regular basis. Either giving people a call once a month or sending out a newsletter reminds them that you\u2019re there, as well as identifying dead connections that can be removed.<\/p>\n<h2>Are You Being Legal?<\/h2>\n<p>GDPR isn\u2019t really scary, but it is the law and has to be followed. The two most important things to bear in mind are that you have to be able to tell anyone what data you\u2019re keeping about them (and be able to delete it, if they ask you to) and that you can only send them marketing communication with their explicit consent.<\/p>\n<p>The main downside of GDPR is that following its requirements can be time-consuming. On the other hand, you can outsource keeping your data up to date and GDPR compliant. You\u2019re very welcome to <a href=\"http:\/\/www.theresourcecentre.co.uk\/staging\/contact-us\/\">get in touch with us<\/a> if you\u2019d be interested in how we could help you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>All businesses need accurate data, especially about actual or potential customers, in order to develop marketing strategies. However, the data [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":539,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Don\u2019t Forget Your Data - The Resource Centre<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Don\u2019t Forget Your Data - The Resource Centre\" \/>\n<meta property=\"og:description\" content=\"All businesses need accurate data, especially about actual or potential customers, in order to develop marketing strategies. 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