{"id":557,"date":"2019-08-23T16:16:25","date_gmt":"2019-08-23T16:16:25","guid":{"rendered":"http:\/\/www.theresourcecentre.co.uk\/?p=557"},"modified":"2019-08-23T16:16:25","modified_gmt":"2019-08-23T16:16:25","slug":"far-will-travel-customers","status":"publish","type":"post","link":"https:\/\/www.theresourcecentre.co.uk\/?p=557","title":{"rendered":"How Far Will You Travel for Your Customers?"},"content":{"rendered":"<p>We live in a world in which most of us travel a lot. Chances are you\u2019ve been on a holiday involving a long-haul (or at least medium-haul) flight in recent months. And if, like me, you\u2019re at the stage of life when your children are providing you with grandchildren, you may be used to dropping everything and driving a fair distance to help out.<\/p>\n<p>And then, of course, there are the journeys we make for our customers.<\/p>\n<h2>The Growth of Business Travel<\/h2>\n<p>It\u2019s really only a few generations since, from where I work in Ware, travelling to London on business would have been a major event. Going much further afield was rare indeed \u2014 unless you were a travelling salesman, that butt of many questionable jokes.<\/p>\n<p>Business is far more mobile today. A journey of thirty or forty miles each way to see a customer or attend a business networking meeting is unremarkable now. And, in a more joined-up world, many of us see nothing unusual in paying regular trips to visit clients or colleagues in another country.<\/p>\n<p>Of course, in some ways there\u2019s also less need for journeys, with video conferencing able to take the place of many face-to-face meetings. But that just seems to have increased contact, rather than replacing now routine business travel.<\/p>\n<h2>Going the Extra Mile<\/h2>\n<p>Unfortunately, for some business owners it\u2019s one thing to travel forty miles each way to a business meeting, but another to go the extra mile for their customers. In the end, though, that can be what makes the difference between a successful or unsuccessful business.<\/p>\n<p>Unless you\u2019ve found a really unusual niche, the chances are you have plenty of competitors. More to the point, the chances are that most of them do the basics as well as you do \u2014 or almost as well, at least. So that\u2019s where added value comes in.<\/p>\n<h2>Keep in Touch<\/h2>\n<p>Keeping in personal contact with your customers and prospects can make a big difference. While a mass email is a valid marketing tool, phoning up periodically or arranging meetups will help them feel much more valued. Similarly, while you might send your loyal customers a gift at Christmas, it\u2019ll have far more effect if it comes with a handwritten note.<\/p>\n<p>A certain amount of give and take will make all the difference, too. Although you don\u2019t want to routinely give work away, adding the odd free extra now and then for one of your regular customers can show how you value them. You\u2019re likely to eventually reap the rewards, both in loyalty and spreading the word.<\/p>\n<p>Do you want more suggestions on ways to travel further for your customers? You\u2019re very welcome <a href=\"http:\/\/www.theresourcecentre.co.uk\/staging\/contact-us\/\">to get in touch with us<\/a> for a chat.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We live in a world in which most of us travel a lot. Chances are you\u2019ve been on a holiday [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":555,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Far Will You Travel for Your Customers? - The Resource Centre<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Far Will You Travel for Your Customers? - The Resource Centre\" \/>\n<meta property=\"og:description\" content=\"We live in a world in which most of us travel a lot. Chances are you\u2019ve been on a holiday [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theresourcecentre.co.uk\/?p=557\" \/>\n<meta property=\"og:site_name\" content=\"The Resource Centre\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-23T16:16:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theresourcecentre.co.uk\/wp-content\/uploads\/2019\/08\/Travel-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"RC-Admin1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RC-Admin1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/?p=557#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/?p=557\"},\"author\":{\"name\":\"RC-Admin1\",\"@id\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/#\\\/schema\\\/person\\\/9777c0451b489cf43082f95d2c9a8f3f\"},\"headline\":\"How Far Will You Travel for Your Customers?\",\"datePublished\":\"2019-08-23T16:16:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/?p=557\"},\"wordCount\":475,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/?p=557#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Travel-.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/?p=557\",\"url\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/?p=557\",\"name\":\"How Far Will You Travel for Your Customers? 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