{"id":570,"date":"2019-12-16T16:37:52","date_gmt":"2019-12-16T16:37:52","guid":{"rendered":"http:\/\/www.theresourcecentre.co.uk\/?p=570"},"modified":"2019-12-16T16:37:52","modified_gmt":"2019-12-16T16:37:52","slug":"a-time-for-giving-in-business-too","status":"publish","type":"post","link":"https:\/\/www.theresourcecentre.co.uk\/?p=570","title":{"rendered":"A Time for Giving \u2014 In Business Too?"},"content":{"rendered":"<p>Christmas is just around the corner \u2014 so what does it mean to you? To some it has a religious meaning, while to others it\u2019s a time for having fun. Perhaps it\u2019s a season to concentrate on your family, or else for service to those in need.<\/p>\n<p>Most of us can agree, though, that Christmas is a time for giving and receiving presents. But giving doesn\u2019t have to be restricted to Christmas \u2014 and that applies especially to your business.<\/p>\n<h2>Why Should We Give in Business?<\/h2>\n<p>So what\u2019s giving got to do with business? After all, the ultimate aim of your business is to make money for yourself, isn\u2019t it?<\/p>\n<p>Of course it is, but the reality is that you don\u2019t usually get far in business by being callous and selfish. More than ever today, people buy people. But also, people buy people they like, and the best way of getting people to like you is showing generosity.<\/p>\n<h2>The Easiest Way of Giving<\/h2>\n<p>Giving to the people you want to do business with doesn\u2019t have to be expensive \u2014 or even cost anything at all. The simplest thing is to become an advocate for them, whether that\u2019s mentioning them in the right circles or looking out for people you can refer them to.<\/p>\n<p>But isn\u2019t that time consuming? After all, time is money.<\/p>\n<p>It doesn\u2019t have to be. I\u2019m not talking necessarily about spending an hour every day looking for people you can refer your contacts to. All you need to do is remain aware of the people you value and want to make a good impression on, so that you can mention or recommend them whenever the need or opportunity arises.<\/p>\n<h2>Going the Extra Mile<\/h2>\n<p>Another way of giving, which might cost a little in time, is going out of your way to give a better quality of service to your customers than they might expect. If you\u2019re supplying goods, get them to your valued customer earlier than they\u2019d anticipate. If you\u2019re offering a service, perhaps you could add some little extra for free.<\/p>\n<p>Giving a bit extra to your customers or contacts, whether it\u2019s spreading the word, referring or going the extra mile, is not just an abstract \u201cgood karma\u201d \u2014 like karma, it\u2019s likely to return to you. People who know you\u2019re willing to give (even when it\u2019s not to them) will be more likely to turn to you.<\/p>\n<p>Strange as it seems, being kind can be part of your marketing strategy, as well as doing the right thing. You\u2019re welcome to <a href=\"http:\/\/www.theresourcecentre.co.uk\/staging\/contact-us\/\">get in touch with the Resource Centre<\/a> for more ideas \u2014 and, meanwhile, have a wonderful Christmas and a successful New Year.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Christmas is just around the corner \u2014 so what does it mean to you? To some it has a religious [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":574,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Time for Giving \u2014 In Business Too? - The Resource Centre<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Time for Giving \u2014 In Business Too? - The Resource Centre\" \/>\n<meta property=\"og:description\" content=\"Christmas is just around the corner \u2014 so what does it mean to you? To some it has a religious [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theresourcecentre.co.uk\/?p=570\" \/>\n<meta property=\"og:site_name\" content=\"The Resource Centre\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-16T16:37:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theresourcecentre.co.uk\/wp-content\/uploads\/2019\/12\/christmas_presents-1920x1200.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"RC-Admin1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RC-Admin1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/?p=570#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/?p=570\"},\"author\":{\"name\":\"RC-Admin1\",\"@id\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/#\\\/schema\\\/person\\\/9777c0451b489cf43082f95d2c9a8f3f\"},\"headline\":\"A Time for Giving \u2014 In Business Too?\",\"datePublished\":\"2019-12-16T16:37:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/?p=570\"},\"wordCount\":469,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/?p=570#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/christmas_presents-1920x1200.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/?p=570\",\"url\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/?p=570\",\"name\":\"A Time for Giving \u2014 In Business Too? - The Resource Centre\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/?p=570#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/?p=570#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/christmas_presents-1920x1200.jpg\",\"datePublished\":\"2019-12-16T16:37:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/?p=570#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/?p=570\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/?p=570#primaryimage\",\"url\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/christmas_presents-1920x1200.jpg\",\"contentUrl\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/christmas_presents-1920x1200.jpg\",\"width\":1920,\"height\":1200,\"caption\":\"Time\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/?p=570#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Time for Giving \u2014 In Business Too?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/\",\"name\":\"The Resource Centre\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/#organization\",\"name\":\"The Resource Centre\",\"url\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/The-Resource-Centre-New-Logo.png\",\"contentUrl\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/The-Resource-Centre-New-Logo.png\",\"width\":375,\"height\":375,\"caption\":\"The Resource Centre\"},\"image\":{\"@id\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/#\\\/schema\\\/person\\\/9777c0451b489cf43082f95d2c9a8f3f\",\"name\":\"RC-Admin1\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/167b99c829ca8460b17609c1ee04ac9c0edb65318ad4f0bd96cec2c728facd3c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/167b99c829ca8460b17609c1ee04ac9c0edb65318ad4f0bd96cec2c728facd3c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/167b99c829ca8460b17609c1ee04ac9c0edb65318ad4f0bd96cec2c728facd3c?s=96&d=mm&r=g\",\"caption\":\"RC-Admin1\"},\"url\":\"https:\\\/\\\/www.theresourcecentre.co.uk\\\/?author=3\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Time for Giving \u2014 In Business Too? - The Resource Centre","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"A Time for Giving \u2014 In Business Too? - The Resource Centre","og_description":"Christmas is just around the corner \u2014 so what does it mean to you? To some it has a religious [&hellip;]","og_url":"https:\/\/www.theresourcecentre.co.uk\/?p=570","og_site_name":"The Resource Centre","article_published_time":"2019-12-16T16:37:52+00:00","og_image":[{"width":1920,"height":1200,"url":"https:\/\/www.theresourcecentre.co.uk\/wp-content\/uploads\/2019\/12\/christmas_presents-1920x1200.jpg","type":"image\/jpeg"}],"author":"RC-Admin1","twitter_card":"summary_large_image","twitter_misc":{"Written by":"RC-Admin1","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.theresourcecentre.co.uk\/?p=570#article","isPartOf":{"@id":"https:\/\/www.theresourcecentre.co.uk\/?p=570"},"author":{"name":"RC-Admin1","@id":"https:\/\/www.theresourcecentre.co.uk\/#\/schema\/person\/9777c0451b489cf43082f95d2c9a8f3f"},"headline":"A Time for Giving \u2014 In Business Too?","datePublished":"2019-12-16T16:37:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.theresourcecentre.co.uk\/?p=570"},"wordCount":469,"commentCount":0,"publisher":{"@id":"https:\/\/www.theresourcecentre.co.uk\/#organization"},"image":{"@id":"https:\/\/www.theresourcecentre.co.uk\/?p=570#primaryimage"},"thumbnailUrl":"https:\/\/www.theresourcecentre.co.uk\/wp-content\/uploads\/2019\/12\/christmas_presents-1920x1200.jpg","articleSection":["Uncategorized"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.theresourcecentre.co.uk\/?p=570","url":"https:\/\/www.theresourcecentre.co.uk\/?p=570","name":"A Time for Giving \u2014 In Business Too? - The Resource Centre","isPartOf":{"@id":"https:\/\/www.theresourcecentre.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.theresourcecentre.co.uk\/?p=570#primaryimage"},"image":{"@id":"https:\/\/www.theresourcecentre.co.uk\/?p=570#primaryimage"},"thumbnailUrl":"https:\/\/www.theresourcecentre.co.uk\/wp-content\/uploads\/2019\/12\/christmas_presents-1920x1200.jpg","datePublished":"2019-12-16T16:37:52+00:00","breadcrumb":{"@id":"https:\/\/www.theresourcecentre.co.uk\/?p=570#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.theresourcecentre.co.uk\/?p=570"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theresourcecentre.co.uk\/?p=570#primaryimage","url":"https:\/\/www.theresourcecentre.co.uk\/wp-content\/uploads\/2019\/12\/christmas_presents-1920x1200.jpg","contentUrl":"https:\/\/www.theresourcecentre.co.uk\/wp-content\/uploads\/2019\/12\/christmas_presents-1920x1200.jpg","width":1920,"height":1200,"caption":"Time"},{"@type":"BreadcrumbList","@id":"https:\/\/www.theresourcecentre.co.uk\/?p=570#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.theresourcecentre.co.uk\/"},{"@type":"ListItem","position":2,"name":"A Time for Giving \u2014 In Business Too?"}]},{"@type":"WebSite","@id":"https:\/\/www.theresourcecentre.co.uk\/#website","url":"https:\/\/www.theresourcecentre.co.uk\/","name":"The Resource Centre","description":"","publisher":{"@id":"https:\/\/www.theresourcecentre.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.theresourcecentre.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.theresourcecentre.co.uk\/#organization","name":"The Resource Centre","url":"https:\/\/www.theresourcecentre.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theresourcecentre.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.theresourcecentre.co.uk\/wp-content\/uploads\/2025\/10\/The-Resource-Centre-New-Logo.png","contentUrl":"https:\/\/www.theresourcecentre.co.uk\/wp-content\/uploads\/2025\/10\/The-Resource-Centre-New-Logo.png","width":375,"height":375,"caption":"The Resource Centre"},"image":{"@id":"https:\/\/www.theresourcecentre.co.uk\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.theresourcecentre.co.uk\/#\/schema\/person\/9777c0451b489cf43082f95d2c9a8f3f","name":"RC-Admin1","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/167b99c829ca8460b17609c1ee04ac9c0edb65318ad4f0bd96cec2c728facd3c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/167b99c829ca8460b17609c1ee04ac9c0edb65318ad4f0bd96cec2c728facd3c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/167b99c829ca8460b17609c1ee04ac9c0edb65318ad4f0bd96cec2c728facd3c?s=96&d=mm&r=g","caption":"RC-Admin1"},"url":"https:\/\/www.theresourcecentre.co.uk\/?author=3"}]}},"_links":{"self":[{"href":"https:\/\/www.theresourcecentre.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theresourcecentre.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theresourcecentre.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theresourcecentre.co.uk\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theresourcecentre.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=570"}],"version-history":[{"count":2,"href":"https:\/\/www.theresourcecentre.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/570\/revisions"}],"predecessor-version":[{"id":572,"href":"https:\/\/www.theresourcecentre.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/570\/revisions\/572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theresourcecentre.co.uk\/index.php?rest_route=\/wp\/v2\/media\/574"}],"wp:attachment":[{"href":"https:\/\/www.theresourcecentre.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theresourcecentre.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theresourcecentre.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}